Short term and Long term

What points to consider before investing in the stock market?

Is it a right share market investmf you are developing your share marent plan strategy to invest in stocks for long-term?

Will I lose my money by investing for short term in the stock market?

Can I reap the ‘real’ benefits with short-term stock or share market investments plans?

Do you have such questions running through your mind all the time and in turn move away from investing in the stock market?

Are you an investor, who has suffered during the coronavirus crisis and looking for stock market tips to recover your portfolio faster & better?

If so, you are reading a right material here.

Table of Contents:

Stock Market Tips to Recover Faster & Better from the Coronavirus Crisis Crash

Before discussing the 5 essential tips, let’s find the solutions to the questions you may have during this Stock market crash. Due to this crash, there is a 38% fall in the market, which is huge.

Do you want to know what to do to recover faster and better from this stock market crash? Let’s check out.

Also, watch the video here!

1. Financial contingency plan during coronavirus?

Yes, This is how you can have a financial contingency plan, by having health protection in stand by. List all your mediclaim policies and ensure family coverage. Make emergency preparations, i.e. if anyone in your family contracts COVID-19, know whom to reach (have the emergency helplines). Prepare an information vault. To know more Read: coronavirus financial contingency plan. (With this link you will have a free download of the information vault).

2. Can you take advantage of this stock market crash?

Yes, don’t panic and jump out of your investments that you’re into right now, assuming to avoid further loss. If you’re having an unavoidable financial need during this crisis, handle them wisely. Use your debt investments, emergency funds, and if much needed you can use the EMI moratorium facility. To know more read: how to take unfair advantage of the coronavirus crash.

3. Need to recover faster from the stock market crash?

A portfolio revamp will help you recover faster and better from the stock market crash. It is done by moving your investments from poor-performing to better-performing investments. We have experimented with the past data and found that revamping has worked.

Get rid of your endowment plans and ULIPs.

Many of you may have a question whether Is it ok to redeem and reinvest now? Read: How to revamp for faster and better results. (This link also includes a bonus benefit of doing portfolio optimization now and the tips to identify the poor-performing equity funds).

4. Don’t know what to do with your SIP now?

There are three options in front of you. It’s either to stop, continue, or increase your SIP. Do not stop them now assuming it will make a further loss. Continue your SIP and for best results, increase your SIP. It is better to stay invested and never discontinue your SIP. Read: How to play smart with your SIP.

5. Does a portfolio rebalance during a stock market crash help?

Yes, this is the time to do a portfolio rebalance. To recover faster from the stock market crash head start portfolio recovery by rebalancing. To know the steps to rebalance the portfolio, read: How portfolio rebalance helps.

5-Essential Tips for Investing in the Stock/Share Market for beginners

1. Do your analysis with a purely rational mind, keeping emotions at door.

For example, up and down variation of stocks may disturb you emotionally. But, stock investing is a long term strategic game, if you don’t have patience and inclination to learn the subject and being in the game, then it is better to avoid investing in stocks.

Therefore, it is advisable to remain calm and patient, and taking the decision with the unbiased rational mind while choosing and investing in stocks.

2. Understand the basic financial measures

They can be used to make quick evaluations on how stable the financial situation of the company is, and whether it is cheap or expensive!

Such as:

  • Price to Earnings (P/E Ratio): it defines the total earning per share of a company. If you divide the total revenue of the company in the latest financial year with the total number of shares that are publicly available to trade on the exchange of that company, you will get P/E ratio.
  • Price to Book (PB Ratio): This ratio answers the question, “if the company is to be liquidated today, how much of the share price will be paid back to the shareholders?”
  • Dividend Yield: it is a portion of a company’s earnings distributed at regular intervals to its shareholders. The Dividend Yield is a measure of percentage annual return for holding the stock.

3. Always plan ahead for tough and panicky times

It is possible by investing long term in high-quality businesses, which have

  • long term annual sales and profit growth > 15%,
  • long term ROCE > 20%, and
  • debt to equity < 0.5x

Also, ensure that these businesses are run by high-quality managers who have done well over time and have no history of cheating shareholders.

Remember, buying a share of the company’s stock makes you a part-owner of that business. Therefore, always strategize your investments for the long term in top-quality businesses.

4. Diversify your stock investment well

It is possible by keeping the maximum of 12-15 stocks in your portfolio. Also, don’t hold more than 10-15% of your portfolio in a single stock. And, work towards equal allocation of your stocks, for example, every stock you buy must not be more than 6-7% of the portfolio at cost.

5. DO NOT participate in ANY social media groups (Facebook, Whatsapp, telegram, etc.)

It is not advisable to discuss Stocks or any such serious investments neither conduct any such meet-ups or conferences, where people discuss stocks and investing.

If you want to learn good strategies on stocks, always be in touch with a Certified Financial Planner.

Focused attention brings out focused results. Whereas randomness or junk information leads to create more stress in your investment life and financial future.

To understand the stock/share investing in greater detail, read the 7 Secrets on winning the Stock Market Game.

What is short term investment in stock market?

Stock market is based on business cycles, and the business cycles will have 5 years and above time horizon. Investment in Stock Market for less than 5 years is considered as a short-term investment.

Intraday trading, buying today & selling tomorrow or any other short term trading fall under stock trading and not stock investing. But investors call those trading also as short-term stock market investing. There are associated pros and cons in intraday trading, you should consider the option of Intra-day trading, only if:

  • You are a full-time trader.
  • You are able to identify entry and exit points. That is, you must be familiar with analyzing the stocks technically through chart-patterns, and position your timing of entry and exit.

However, if you don’t fulfill the above option, it is advisable to not consider intraday trading route. Truth is, choosing a lottery is still a better way as compared to the intraday trading path.

However, for income tax purpose to calculate short-term capital gain for share market investments, less than one year is taken as short-term investment.

What is long-term investment in stock market?

At times, a business cycle may stretch up to 7 years. So 5 to 7 years will be medium-term investing in stock market. 7 years and above investment plan in share market is long-term investing.

However, for income tax purpose to calculate long-term capital gain for share market investments, more than one year is taken as long-term investment.

Is Share market investment good for short-term or long-term?

Shortterm or longterm

Have you ever watched reality shows on Indian television?

Once the finalists are selected, they go seeking public votes. The artist who is popular among the public gets the most number of votes and announced as a winner, and the least becomes the loser. At times, the loser seems to be much more talented than the winner. This is how the stock market or share market investment plan works in the short-term.

People who sustain in the industry as a performer for a long time are the ones who have got talent in spite of winning or losing a contest. This is how the stock or share market investment plan works in the long term.

Why does Short-term Share Market Investment Plan Fail?

Longterm vs Short term If you are developing your share market investment plan for short-term, then the possibility of your financial success is very minimal. Do you want to know the reasons?

1. The biggest threat to Short-Term Share market Investment Plan – Herd Mentality:

Herd Mentality is dangerous in every way. Below are some of its characteristics:

  • Looks for investing in lowest price stock.
  • Making an investment decision based on Business TV channels, who talks about HOT stocks.
  • Asking various people who invested in stocks about their profits, and making their investment decision based on their reviews.
  • Always focusing on short-term gain and not ready to take any expert’s advice.

“Investment success depends on personal discipline, not on whether the crowd agrees or disagrees with you.” – Pat Dorsey

When we are developing a share market investment plan for short-term, then our mind is focused on how to beat the crowd? So we obviously start observing what the crowd is doing with their share market investment plan and then we follow them in haste.

“Envy is perhaps the worst emotion that you can feel as an investor. It can lead only to problems. There’s no logical reason to compare you to other investors – institutional or individual. Focus on your situation”Ben Carlson.

To make money, your share market investment plan should consider contrarian views. You need to think beyond consensus views of the crowd and focus on the conventional wisdom.

An effective share market investment plan should not focus on beating the crowd. It should focus on not beating yourself.

Quick Tips:

  • Invest to achieve your financial goals instead of trying to beat the crowd.
  • Focus on a strategy to achieve your financial goals and do not focus on the strategy followed by the crowd.
  • Take advice from an expert as soon as you begin your investment life.

2. One Profit-sucking mistake every short term investor does in their share market investment plan:

Emotional Decision Vs Rational Judgement

Emotional decisions are rooted in fear. Your fears and emotional desires can lead you to make irrational, illogical investment choices and they can prevent you from making smart decisions.

When you think with emotions, the important factors in the investment decision process like rational reasoning, common-sense and logic get over-ridden with emotions.

Common emotions of investors are:

  • Fear of losing money
  • Many psychological studies have demonstrated that investors hate losing money twice as much as they enjoy making money.

    Though the fear of losing money exists among all investors, rational decision-makers take an informed decision, play the investing game for long-term and develop winning habits along the way.

  • Greed
  • There is always greed of making more money to the extent of becoming RICH overnight. And, it is totally a wrong mindset in the investment world. Results of greed are always harmful, it makes people work with unstable monkey mind!!

  • Impatience
  • By choosing and investing short term in the stocks, which are reviewed as the best in media and other social channels and desiring to double or triple the money in the shortest time possible.

  • Regret
  • Have you ever made a purchase only to see the same product selling for half a price a couple of weeks later? Have you ever sold something and then learned that you could have sold it for more? Did you feel a bit of regret? Such are the emotions of regret, always found in emotional decision-makers.

  • Insecurity
  • Willingness to be a part of the common crowd to share and discuss stock or investment-related matters through social media channels or in person. This process provides a sense of security among many investors. This emotion of insecurity hacks the investor’s mind to think and invest long term and they end up playing the short-term game with huge discontentment.

Short-term mindset creates urgency in implementing the share market investment plan. This urgency makes us decide things emotionally and not logically. When the short-term emotion hides the long-term logic, we tend to take wrong investment decisions.

Stock market movements can bring a lot of emotions to investors. It can be optimism, excitement, panic, hope, relief… I need not tell you that these emotions can influence your investment decisions negatively if you are not prepared for it.

Being composed is very important to take right investment decisions in the stock market. Short term mindset doesn’t allow a person to be cool and composed.

To avoid this emotional drama in stock market, it is better to create a long term financial plan from a Certified Financial Planner (CFP). A long-term financial plan is created with facts and logic. So a decision taken based on that will be a rational decision and will not be an emotional decision.

Also a professional financial planner will act like a financial coach when you face unwanted emotions because of stock market movements.

3. One small hole can sink your investment ship: Short-term Money in Stocks

In order to make quick bucks, an investor may deploy their short term money in share market investments.

If Share market goes down in the short-term,

    Will you be able to absorb the loss?
    Will you be able to wait for some more time till the market recovers?

If your answer is no to the any of the above two questions, then your share market investment plan will not be successful.

As we are advocating strongly against investing your short-term money in the share market, it is not necessary to mention that, investing borrowed money in the share market plan is also not advisable.

4. A deadly share market investment plan strategy: Timing the market

“The course of the stock market will determine, to a great degree, when we will be right, but the accuracy of our analysis of the company will largely determine whether we will be right.

In other words, we tend to concentrate on what should happen, not when it should happen.”Warren Buffett

Timing the market is an investment strategy where investors buy and sell stocks based on expected price fluctuations. If investors can correctly guess when the market will go up and down, they can make corresponding investments to turn that market move into profit.

People believe that market timings and investing are correlated to each other and work well together in producing significant returns over a period of time. But this strategy is never suggested by top financial advisors.

If you think you or your investment broker or some insider will be able to time the market correctly and can buy shares at a low price and sell at a high price in the short-term, THINK AGAIN.

Making money in the short term in the share market by timing the market is like gambling. As long as probability works in your favour, you may be making money. As probability will not be in your favour always, you will also be losing money in the stock market because of timing.

A successful share market investment plan should not depend purely on a game of chance or probability.

When creating your share market investment plan, instead of looking at yearly performance, you need to look at what happens over years.

Warning: Stop timing the share market investments. Start increasing the time in your share market investments.

5. An illusion in your share market investment plan: Quick Money

Stock market is perceived as a place to earn quick money. This notion is totally wrong.

From investors, our firm gets more questions like… How to invest in share market for short-term? Which share to invest for short-term? Can you suggest shares for short-term profit?

We get very less questions like… How to invest in share market for long-term? How to invest in long-term shares? How to do long-term investment in share market? Can you assist me in creating long-term investment plans in share market?

This confirms the perception that the stock investments are for short-term. But what is the reality?

It is not advisable to invest in stock market based on the temporary opportunity without considering the long-term outlook.

Expecting quick gains from the stock market may lead you to quick losses.

There is also a wrong perception among investors that, one needs to actively buy and sell the stocks to create wealth. It is COMPLETELY a wrong perception. Your frequent actions don’t fetch results. Only your right actions fetch results in the stock market.

Buying right and sitting tight for long-term is a good strategy worth considering when designing your share market investment plan.

6. More Insights on the poor strategy of Short term Investors:

  • They fall prey to the Ponzi Schemes, which guarantees extraordinary returns in the range of 15-25%. A newbie, short-term investors, due to their emotional element, easily get into the trap of such schemes and ended up being cheated.
  • Many such schemes appeared before, such as QNET, EMU Farms, IMA Jewels, SpeakAsia Online and so on, who looted millions from the investors!!
  • Most of the short term investors are good at consuming junk information from various media and internet, because it gives them the feeling of entertainment and a sense of ‘feel-good’ factor, by tracking the stock information. Such information may be useful in some ways but the problem with them is their reliability in the future, or incomplete showcasing of the details.

    Therefore, it is advisable to be on Information-diet and trust only on professional financial planner before making any major financial or investment decision.

  • Also, the Short term Capital Gains are taxed differently than Long term capital gains. Also, it is not always possible to earn profits in the short term. Even if you are lucky to make gains in your short term investment strategy, you will have to subtract the taxes, inflation, and the transaction costs to determine your true profits.

How does the short term popularity affect the share market investment plan efficiency?

Case Study 1: Reliance Power IPO

In 2008, Reliance power came with a share IPO.

The issue price of shares was Rs.450.

People were anticipating because of artificially created hype, the share will re-open at Rs.900 per share when it was listed.

With this expectation, this IPO got oversubscribed by 69 times. 69 times oversubscription was record breaking because of the over expectation.

When the hype disappeared, popularity subsided, market realized the stock’s real worth by weighing it fairly. On the very first day of listing, these shares closed at Rs.372 which is at a loss of 17% from the issue price.

Case Study 2: Facebook

History repeats. Yes. What happened in 2008 in Indian stock market got repeated again in 2012 in NASDAQ.

Did you know the familiarity of Facebook (FB) made a chaotic situation when Mark Zuckerberg, the chairman and the CEO of FB, announced going public in May, 2012? Nasdaq was crowded by the investors wanting to invest on Facebook. Everyone wanted to put their money on Facebook stocks, there was a huge confusion occurred with opening a trading account among individual traders, agencies and other investors.

An half an hour delay occurred to begin the trading process causing a huge loss of approximately US$500 million to the banks and it took several hours to clear the situation. This particular period is now quoted as ‘it looked eternal in the whole era of high frequency trading’. As per the latest news on Mar 26, 2013, the SEC (Securities and Exchange Commission) has approved Nasdaq to pay out US$62 million to those invested on Facebook stocks.

Are you going behind the short term popularity?

“The historian of old news teaches a few things: That forecasting markets and economies is nearly impossible; that people will never stop believing in forecasts; and that the biggest news stories in hindsight are the ones no one was talking about with foresight. It’s an important framework to remember when reading today’s news.”Morgan Housel

The efficiency of the market can be figured out only over a long period of time. Remember what happened in 1999 when dot com (.com) was a word uttered by all techies and non-techies.

People were rushing to invest on the tech companies as if they were on a treasure hunt. Stock market / share market investment plan created an illusion on the minds of investors that Technology sector is going to be the only future. When tech bubble burst stock market fell down heavily.

Many medium sized software companies which have been hyped in the market like silverline, DSQ need to close their operations.

The hype or popularity artificially created for IT sector vanished in 2000 and investors realized the popularity was just an illusion and the stock prices of those IT stocks which have been over valued because of popularity has come down drastically and weighed by the market fairly.

Investing for long-term: A successful Share Market Investment Plan

As a quote by Warren Buffet explains, “In the short-term, the market is a popularity contest. In the long-term, the market is a weighing machine.”

What do you need to learn from Usain Bolt regarding Share Market Investment Plan?

Usain Bolt won 9 gold medals in last 3 Olympics and he ran less than 2 mins on the track. That’s the economy of effort.

Usain Bolt ran for less than 115 secs in total in his 3 Olympics and made $119 million dollars! That’s more than $1 million for each second he ran!

But for those 2 mins, he trained for 20+ years! *That’s investment.*

Think long-term with your share market investment plan, because Patience Pays.

When drafting your share market investment plan, remember what Warren Buffet said: “The biggest thing about making money is time. You don’t have to be particularly smart; you just have to be patient.”


4 Things you may not know about Long-Term Share Market Investment Plan

1. Hype Vs Value:

The value of a stock gets unlocked during unexpected times. A share price may go up or down because of some hype or rumour. But because of its inherent strength, eventually, the share price will go up. When the value of a share gets unlocked is something no one can predict.

In the Usain Bolt’s case, the value gets unlocked during the 3 Olympics. But he continued his investment for 20 years. Similarly, you need to invest for long-term in order to be there with the stock during its value unlocking period.

2. Money Generated Vs Money Rotated:

In the short run, money in the stock market is getting rotated from one pocket to the other. In the long run, money gets generated.

Example 1:

In the morning, Mr. A sells shares of Infosys for a price of Rs. 970 expecting that the share price will come down in the evening to Rs.960. So that, he will make Rs.10 profit from each share.

Mr. B buys those shares (from Mr. A) for Rs.970 in the morning with an expectation that the share price will go up in the evening to Rs.980. So that, he will make a Rs.10 profit from each share.

In this short term trading, if prices go up, Mr. B gains and Mr. A loses. If prices go down Mr. A gains and Mr. B loses.


  • Either Buyer or Seller can make money in the short-term share market investment plan. Both cannot make money. (Broker makes money every time)
  • Whatever the money lost by one party is the money gained by another party.
  • Money is rotated from one pocket to the other pocket.

Example 2:

Mr. A buys the shares of XYZ Ltd for a price of Rs.100 in 2007. The XYZ Ltd does business with the money invested by all the shareholders including Mr. A and generates profit and the value of the company grows. The share prices move to Rs.400 in the year 2017. Now Mr. A sells those shares to Mr. B.

Mr. B waits for another 10 years and sells the share for Rs.1000.


Both buyer and seller can make money in the long-term share market investment plan.

The gain is because of the economic value that got unlocked because of the long-term performance of the company.

Money is generated as the company grows.

Before creating your customized share market investment plan, please spend time in understanding the logic and investment principles behind the above 2 examples.

3. The effect of compounding:

The power of compounding works in your favour if you are developing your share market investment plan based on long-term.

The below 2 case studies will explain, how long term investments will immensely get benefitted because of compounding.

Case study 1: Balmer Lawrie & Co

Let us take an example of a company called Balmer Lawrie & Co. This company exists in India since 1867. LPG cylinders being used in your households are manufactured by them. They are listed in NSE as well in BSE. Do you know the compound annual growth rate (CAGR) they have achieved in the last 10 years? It is 15.4%. How many of you have invested in this company? How many of you even know this company existed?

Case Study 2: Sensex:

In the financial year, 2002-03 Sensex closed at 3048. After 10 years, in the financial year 2012-13, Sensex closed at 18835. In that 10 years, the Sensex has grown more than 5 times at a CAGR of 19.97% p.a. If you could have invested Rs.1 lakh 10 years back, it should have grown to Rs.6.18 lakhs. This is the benefit of investing for long term. How many investors who make short-term transactions have reaped these kinds of returns?

4. History Repeats:

“Psychological and technical factors can swamp fundamentals. In the long run, value creation and destruction are driven by fundamentals such as economic trends, companies’ earnings, demand for products and the skillfulness of managements. But in the short run, markets are highly responsive to investor psychology and the technical factors that influence the supply and demand for assets.” – Howard Marks

Short-term fluctuations and long-term growth have repeated in the stock market history again and again. Based on this history, we can draw some logical strategies.

In a span of 10 years, generally there are 7 good years and 3 bad years. The beauty or irony of the stock market is it is not possible even for the experts to forecast when the bad years will end or when the good years will start. Also it is not possible to predict in what order the good years or bad years will happen.

A best investment plan in stock market should not get affected by the changes in quarterly or short term performance of the stocks.

So it is better to invest for long term and wait for the short term market reaction to subside and respond to the fundamentals.

Case Study: 25 years completion of Franklin India Bluechip Fund (1993-2018)

This fund has faced huge ups and downs for the last 25 years. There were many unfortunate hiccups, such as: Currency Crisis, Economic Slowdown of 2012-13, Dot-com burst in 2000, US recession in 2008, US Terror attack in 2001 and list goes on.

According to AFMI Report, less than 30% of investors hold their equity for more than 2 years, but the remaining 70%+ investors switched their investments into other funds in a wild dream of chasing high returns.

If a person would have invested Rs. 1 Lacs since the inception of this fund in 1993, that is, 25 years back. The value of that 1 Lacs would be around Rs. 1.03 crores (20.45% CAGR), despite all mentioned hiccups or economic slowdowns along the way.


Going behind a popular stock as a short-term trader and not looking at the intrinsic value to harvest the long-term benefits will make you a substandard investor.

Which group do you want to be in?

  • Do you want to increase the risk by aggressively investing in short-term stocks?
  • Or, do you want to be in a safe place by brilliantly planning on long-term stock investments and increasing your overall return?

Take a right choice now!

What’s your share Market Investment Plan? What result did you get when investing in short-term/long-term. Let’s talk about it in comments.

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5 thoughts on “How to Invest in Stock Market – Long Term and Short Term?”

  1. Well! Wonderfully described about LONG/SHORT time investment. Now it’s clear for me. A big thanks.

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