A few decades ago, there was confusion with what sales and marketing are. People thought they are one and the same. But it is to be understood that sales is just an important ingredient of the functions of marketing. Sales lies in persuading and convincing a person to buy a product that is suitable. Marketing […]
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Financial Resolutions to keep in 2024
As we are coming to an end of 2023, this is the time to reflect on the year gone by and the time to look forward for the New Year. You may use this chance to review your financial scorecard for the last year and need to make necessary changes and create an action plan […]
Have You Done Your Regular Financial Cleaning?
Our present Prime Minister Mr Narendra Modi has introduced the Swachh Bharat Mission to keep our country clean. He involved himself in the campaign and become the role model to others. We have a campaign to keep our country clean but what about our financial life? Is there any scheme to keep our portfolio clean? […]
How to be proactive on your potential financial problems?
Most of today’s problems are yesterday’s challenges overlooked. It is always considered a wise thing to perceive problems before they arise and attend to them at the earliest. By doing so, you will be spared from the trouble you may have to undergo in the later stages. Here are few pointers to assist you in […]
Financial Planning Lessons from Republic Day
Listen to this article Independence Day India obtained its independence from British Rule on 15th August 1947. India became independent and wants to develop and prosper with its own decisions. Constitution Though we are independent, we were not having our own constitution . Without constitution it is difficult to take the right decisions for growth. […]
To be or not to be in equity
Are You a Lender A study revealed that only 47% of Indian households had bank account. In addition every 3 out of 4 households had a quarterly bank balance of only Rs.5000. With the recent savings bank account de-regulation many banks have raised their interest rate by 1%. But households would not benefit much, as […]
