A few decades ago, there was confusion with what sales and marketing are. People thought they are one and the same. But it is to be understood that sales is just an important ingredient of the functions of marketing. Sales lies in persuading and convincing a person to buy a product that is suitable. Marketing […]
Investments
The Role of Short term sensations in the long term Investments
In the digital age, the current affairs reach our living room 24*7. The power of internet and social media makes the news and rumours spread like a wildfire. Because of this information overload we become so focused on details that we begin to ignore the overall situation. If we are unable to see the wood […]
Four Golden Rules of Money Management
Personal finance is of important to all of us and we all need to know, understand and follow the Rules of Personal Finance to be financially successful in life. Many may feel that one could learn the rules by experimentation; however in my opinion it could prove very costly. We all need finances as far […]
Are you compatible with your investments?
Mr.X, as a friend is more compatible to Mr.Y. At the same time, Mr.X is not compatible to Mr.Z as a friend. A same individual is compatible to one person but not compatible to another person. You all could have experienced this in your life. Compatibility not only plays an important role in your personal […]
5 Reasons to Invest in Debt Funds | Unlocking the Hidden Potential
Listen to this article Are you missing out on a golden opportunity in your investment portfolio? While debt funds often fly under the radar, they hold a unique position with immense potential. Ever considered why they’re frequently overlooked? Let’s delve into the world of debt funds and uncover their hidden treasures. Picture this: What if […]
Do you have a Risk Management Plan?
Risk management plan is an integral part of any financial plan. Creating a financial plan without risk management plan is like starting a journey without doing any preparation for the vehicle such as checking the stepney, break oil level and other conditions of the vehicle. Not doing all these can make your journey towards a […]






