ICICI Pru LifeTime Classic ULIP Review

ICICI Pru Life Time Classic: ULIP Review [Updated for 2021]

ICICI Pru Lifetime Classic is a ULIP policy, which seems to provide a lot of different options in its investment aspect. The company claims it to be a potential policy to grow your money faster as compared to the other existing ULIPs!

How true is this claim, we will find this out in our analysis of this product!!

Also, in this article, we will critically review the key features and benefits of this policy and will arrive at the conclusion whether you should buy this policy or not!!

Before reading further, please note that the policy with a similar name has been in existence for many years, now it has been discontinued. The previous plan had the UIN as 105L155V01. When you buy this policy make sure to confirm its launch date and UIN Number, it is given below:
ICICI Pru Lifetime Classic

Table of Content

ICICI Pru Lifetime Classic: Key Features

With this plan, you get the option of investing in 9 different funds ranging from a low risk-low return to high risk-high returns.
ICICI Pru Lifetime Classic fund nameAlso, you get to decide on how much of your investment goes into debt funds, equity funds, and balanced funds.

This plan claims to provide flexibility so that you can control and make changes to your investment as per the change in your needs and priorities with time. We will review this flexibility aspect later in this article. In this section let’s understand what does it consists of!

This flexibility comes in 2 ways:

  • Though your money is locked for the first 5 years of the policy. But you can make an unlimited number of partial withdrawals from the 6th year onwards, as long as the total amount you withdraw in a year does not exceed 20% of the Fund Value in a policy year. For eg. If your Fund value is Rs.10 Lacs, your partial withdrawal amount will be Rs.2 Lacs. Partial withdrawals are free of cost.
  • You can move your investment between 9 funds (equity, debt and balanced) as per your choice. These switches can be done online and are completely tax-free. You can switch your money between funds free of cost up to 4 times in a year.

How it is done is described next…

With ICICI Pru LifeTime Classic, you can choose from 4 portfolio strategies according to your investment styles to accomplish financial goals.

1. LifeCycle based Portfolio Strategy 2

In this case, you don’t need to actively manage your fund. Here the strategy is personalized based on age. Allocation strategy with respect to age is shown below:
LifeCycle based Portfolio StrategyLet’s say if you are 30 years old, then the allocation will be 75% towards Multi-Cap Growth Fund and 25% towards Income Fund.


In simple words, you are giving full control to the company to manage your investments, now they will handle your money in their own ways whatever gives them the most profit. We suggest you not get into this trap!!

2. Fixed Portfolio Strategy

Here you have the flexibility to invest in your choice of 5 Equity, 2 Debt and 2 Balanced funds to get the potential for better returns over the policy term. You can change the allocation whenever you want or you can apply in the company and ask the Fund Manager of ICICI Prudential to do it for you.

3. Target Asset Allocation Strategy

Here you can invest in 2 funds and fund managers of ICICI Prudential will maintain the allocation for the full term by rebalancing it every quarter.

4. Trigger Portfolio Strategy 2

It is based on the strategy of “Buy low – Sell high” – the premium is allocated in 2 funds to take advantage of substantial market swings.

Insight#2: Our take on these strategies

Through all these 4 options you are giving control over your investment to the company in different ways. There are better options available than the above 4 listed strategies. We will discuss them in the analysis section later in this article.

  • Tax benefits:
  • ICICI Pru LifeTimeClassic and other ULIPs have the following tax-saving advantages under the IT Act 1961.

    Tax benefits on premiums: You can get tax benefits up to Rs. 1.5 lakh on your insurance premiums, under Section 80C.

    Tax-free maturity: The money you receive at the end of the policy or death of the policyholder is tax-free as per Section 10(10D).

  • Bonuses:
  • In this scheme, there are 2 kinds of bonuses are available for you in the form of

  • Loyalty Additions, and
  • Wealth Boosters for staying invested longer. Bonuses are paid only after the payment of 5 years of premium.

ICICI Pru Lifetime Classic bonusBelow are the company claims regarding these bonuses:

  • Each Loyalty Addition will be a percentage of the average of daily Fund Values including Top-up Fund Value, if any, in that same policy year as mentioned in the table below.
  • Wealth Boosters will be a percentage of the average Fund Values including Top-up Fund Value, if any, on the last business day of the last eight policy quarters.
  • Loyalty Additions and Wealth Boosters will be allocated among the funds in the same proportion as the value of total units held in each fund at the time of allocation.
  • The allocation of Loyalty Additions and Wealth Boosters is guaranteed and shall not be revoked by the Company under any circumstances.
  • If the premium payment is discontinued anytime after 5 years, the number of years for which premiums have been paid will be considered as the premium paying term for the purpose of deciding the Loyalty Additions & Wealth Boosters to be paid for the rest of the policy term as per the table below

Though this Policy provides these guaranteed bonuses, but there are also the complex charges under this policy that will overtake these bonuses, they are described below.

Charges under ICICI Pru Lifetime Classic

The separate heads of charges are not mentioned in this plan. Collectively, the sum of charges like premium allocation charge, policy administration charge and fund allocation charge works out to be 2.04% per annum in a given example.

These are the pre-expenses in this policy which are being adjusted with bonuses such as Loyalty Additions and Wealth Boosters which are paid to you.

Charges for a 35-year-old investing Rs. 5,000 per month under Regular Pay works out as follows, after adjusting the Bonuses.
Charges under ICICI Pru Lifetime ClassicLet’s take an example, if the Loyalty Addition is 0.1% for the 10-year Policy Term, with Premium Payment Term of 5 years. Then the effective charge under this policy will be 2.14%. But after adjusting the Loyalty addition in this charge, the policyholder will have to pay the effective charge of 2.04%!!


1. There is no point in declaring the Loyalty Addition which is simply getting adjusted with the expenses within this policy.

2. These are all the expenses in this policy, that will get deducted from your premiums. And, on what basis these percentages of charges are given by the company, is not transparent!!

ICICI Pru Lifetime Classic: Benefits

Death Benefits

These are the benefits which will be paid to the nominee in case of death of the policyholder during the policy term.

A = Sum Assured including Top-up Sum Assured, if any (reduced by applicable partial withdrawals, if any)
B = Fund Value including Top-up Fund Value, if any
C = Minimum Death Benefit will be 105% of the total premiums paid including Top-up premiums if any.

Death Benefit for Single Pay Policies – Higher of A or B or C
Death Benefit for Limited & Regular Pay Policies (entry age < 50) – Higher of (A+B) or, C
Death Benefit for Limited & Regular Pay Policies (entry age => 50) – Higher of A or B or C


As you can notice from the above description, how much complexity this company has put into the death benefits!! In one option they claim to provide 105% of the total premiums paid. It simply means you will get back all your premiums(100%) plus a little more(5%)!

Let’s say if you have paid your premiums of Rs. 5000 p.m. for 10 years. The total amount of premium paid will be Rs. 6 Lacs and in case of death, the nominee will receive 105%, that is, Rs. 6.3 Lacs as the death benefit. Do you think it is a sustainable income after the death of a sole breadwinner of a family?

Whereas, in the case of Term Insurance, you can simply choose any insurance amount. Let’s say if you take term insurance of Rs. 1 Crore; here you only have to pay around Rs. 10,000 in a year, that is, approx Rs. 850 p.m.

Which one would you choose?

Maturity Benefits

On maturity of the policy, you will receive the Fund Value including the Top-up Fund Value, if any.

You will have an option to receive the Maturity Benefit as a lump sum or as a structured payout using the Settlement Option.

For more details on payouts, you can refer to the product brochure.

Now let’s have a quick look at the basic eligibility criteria of this plan, then we will take an illustrative example to get better insights into this policy.

ICICI Pru Lifetime Classic: Basic Eligibility Criteria

  • Minimum and maximum age of entry is given below
  • ICICI Pru Lifetime Classic Basic Eligibility Criteria

  • There are 3 Premium Payment options: Single Pay, Limited Pay, and Regular Pay. They come with the premium payment term as shown below:
  • ICICI Pru Lifetime Classic fund premium term

  • If you choose to pay your premiums through Limited or Regular Pay, you can choose any policy term shown in the table below, based on your current age
  • ICICI Pru Lifetime Classic fund limited pay or regular pay

  • Whereas, if you pay your premiums as a Single Pay, below are the policy terms available in years, subject to the maximum maturity age.
  • ICICI Pru Lifetime Classic fund single pay

  • The minimum and maximum amount of premium you can pay and the payment mode is given below:
  • ICICI Pru Lifetime Classic fund payment mode

  • Minimum and Maximum Sum Assured for the Single Pay option is calculated as shown below:
  • ICICI Pru Lifetime Classic fund single pay option

  • Minimum and Maximum Sum Assured for the Limited Pay and Regular Pay options is calculated as shown below:
  • ICICI Pru Lifetime Classic fund regular pay option

  • Premium and any benefits amount received under the policy will be eligible for tax benefit as per the prevailing income tax rules.

ICICI Pru Lifetime Classic: Illustration

In this section, we will look at how this policy works, by giving an example

Let’s say Shahul is 30 years old, he wants to invest Rs. 60,000 p.a. for the premium payment term of 10 years. He is choosing a policy term of 15 years.

Putting all these values in an online calculator, we will get the estimated returns as shown in the below snapshot.
ICICI Pru Lifetime Classic fund illustration

As you can notice, the estimated returns are:

  • Rs. 7.35 Lacs for 4% Assumed Rate of Return, and
  • Rs. 11.11 Lacs for 8% Assumed Rate of Returns

Returns are non-guaranteed.

We will calculate the average return rate, by considering the assumed rate of return as 8% p.a. it is shown below:

ICICI Pru Lifetime Classic fund IRR calculationAs shown in the above table, Shahul is paying Rs. 60,000 p.a. for the Premium Payment Term of 10 years, starting from the Year 2020 until 2029; his policy will mature after 15 years, that is, in Year 2034!

Remember we are taking the best case scenario at 8% Assumed Rate of Returns into account, so we are getting a 6% return rate, as a resulting IRR…

However, if we take 4% as an assumed rate of return, the IRR will be just 2%!!

Please note that all these returns are non-guaranteed and depend on the fund performance in the particular year!!

ICICI Pru Lifetime Classic: Analysis and Review

In this section we will review a couple of important aspects of this policy:

1. Lower Returns

As you have seen in the illustration that ICICI Pru Lifetime Classic provides the returns of 6% in the best-case scenario.

That is, if this policy is able to generate 8% (Rate of Returns), then you may get 6% (non-guaranteed returns).

Now let’s have a look at the average returns of the various funds in which this policy invests. The data in the image below is updated for 2020. You can see their average returns since inception.
ICICI Pru Lifetime Classic fund lower returnsICICI Pru Lifetime Classic fund balanced sheetIn the above table, you may notice that the average returns of these funds range up to 11%; which is not bad!!

But, due to additional pre- and post- expense charges within this policy you will end up getting the returns in the range of 2% to 6%!

Moreover, if you are looking for higher returns from the funds then why not consider investing in Mutual Funds? Mutual funds will start generating returns from the time you start investing in them.

Therefore, our advice to you is:

Start investing in Mutual Funds instead of investing in this ULIP, if you are looking for an investment aspect to grow your money. In Mutual Fund you will get the highest level of flexibility and you will experience better control over your investment. You can read this Comprehensive Guide to Mutual Fund Investment to find the right pick for you.

Let’s say if you invest Rs. 5000 p.m. (or Rs.60,000 p.a.) in Mutual Funds for 5 years. The future value of your investment will be Rs. 4,12,431/- (assumed at 12% return). Whereas if you invest the same amount in this ULIP, your corpus will remain exactly the same, you may get some non-guaranteed benefits.

Therefore, you should not consider any ULIP as your investment vehicle.

You can watch this video for more details.

And, if you want a good Insurance scheme, then you should look for Term Insurance Plan.

Read this cheat sheet to select the best term insurance plan for you. Also, have a look at our reviews on HDFC Life Click 2 Protect 3D Plus and ICICI Pru iProtect Smart Policy.

2. Complexity

This policy or any other ULIP basically provides 2 functions: investment and insurance. The company has made it complex in such a way that it will work only in their own favor. They have created and presented this policy in such a way that a common man will be lured to take it up in the expectation of something magical after 5 years!

But, the truth is they are slowly taking full control over your money and all the investment.

Though they have given 4 investment strategies for you to choose; but these strategies themselves are created by them!!

In Death benefits, this policy has given you multiple options to declare the final post-death payout amount to the nominee. Whereas in Term insurance you can pay a much lower premium to get the cover of a higher amount and there is a faster settlement of claims in Term Insurance schemes.

Our advice to you is to take up a separate Investment and Term Insurance scheme for yourself, instead of investing in this Complex product which comes with significantly higher charges.

3. No Transparency in the charges and the returns

In the earlier section, you have seen the charges under this policy are approx. 2% of the fund value for the policy term of 10 years, for someone who is 35 years old and pays Rs. 5000 per month. Now how it will vary if we increase the premium amount or age, it is not clear!!

Also, on what basis does the returns are calculated by the online calculator is not clear!!

The calculator will display the return rates at 4% and 8% assumed rate of return, but you will never know how much return you will actually get!!

ICICI Pru Lifetime Classic: Limitations

In the earlier sections, we have already mentioned key features, benefits along with detailed illustration and analysis. Now let’s have a look at the limitation of this policy:

  • This policy has a fixed lock-in period of 5 years. That is, you can’t touch your money for the first 5 years in this policy. 5 years is a long period!!
  • Charges are not transparent.
  • Estimated Returns range between 2% to 6% and none of them are guaranteed.
  • You will start receiving bonuses only after completing 5 years in this policy, which doesn’t make any sense.
  • By investing in this ULIP you are giving complete control of your money to the policy managers, their ways of calculating the returns are not transparent.
  • ULIPs are basically regulated by IRDA. And, IRDA’s regulations are predominantly focused on the Insurance aspect rather than the investment aspect. The investment aspect is monitored by SEBI and SEBI has no role to play in ULIPs.

In the next section, we will answer some common queries on this policy.

Common Queries on ICICI Pru Lifetime Classic

1. Is ICICI Pru Lifetime Classic a good Policy?

It is not a recommended policy. It gives you non-guaranteed returns in the range of 2% to 6%. Also, you have to pay the higher charges to keep your policy going. You can check the detailed analysis in this article.

2. Is it possible to increase or decrease the policy term or Premium Payment Term?

Yes, it is possible to change the Policy Term or Premium Payment Term, provided that you have paid all your earlier premiums on time. You can change the term by contacting the company.

3. What is the Top-up option in ICICI Pru Lifetime Classic? Is it recommended?

According to the Top-Up option, if you have excess savings that you want to invest in this plan, you can do so at any time before the last 5 years of the policy term. Please keep in mind that there will be a lock-in period of 5 years from the date of Top Up. You will have to top up with a minimum of Rs. 2,000 at a time.

No, it is NOT recommended to opt for the top-up.

4. How to cancel ICICI Pru LifeTime Classic?

You can cancel and withdraw your money completely from the policy at the end of the lock-in period of 5 years.


Though this policy brings in a lot of good features of investments, where you have the flexibility to choose your own fund among equity, balanced or debt funds. But if your focus is on flexibility then why not choose the highest level of flexibility?

Therefore, instead of choosing investment funds through this ULIP, why not choose your most preferred fund directly through Mutual Fund; if you are planning for long term investment of 5+ years. Mutual Funds will provide the highest degree of flexibility without any fixed lock-in period.

So, our advice is to keep your investment and insurance as a separate vehicle. Therefore, you should avoid investing in this ULIP and invest in a standalone Mutual Fund and Term Insurance separately.

If you have any more queries on this policy, you can ask them in the comment below.

To get the suggestion about the right investment and insurance policy customized for your needs, you can book the FREE Complimentary Consultation Call with us by clicking the link below:


2 thoughts on “ICICI Pru Life Time Classic: ULIP Review [Updated for 2021]”

  1. Information about policy given precisely..even icici bank employees not given this much information…

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